Culture Label is coming to a world wide web near you. As I understand it their plan is to do an ‘Amazon’ for the cultural products sold through gallery and museum shops – from Science Museum gizmos to Haywain coffee mugs.
As someone who is generally more a looker than a buyer when it comes to municipal arts vendors (and with good reason I should add, the prints I bought in the Guggenheim two years ago being still rolled up on a dusty shelf), I am glad to see they’re launching the whole venture by shaking things up a bit. releaseonedotzero is a design competition to “kill the coffee mug” by devising more imaginative, witty or innovative kinds of cultural merchandise.
There’s a football scarf that turns into an actual football. There’s a pleasingly geeky pencil rubber that is embossed with ‘CTRL+Z’. I’d like to propose some too: how about a pair of ‘Duchamp’s Fountain‘ earrings? Or a working Salvador Dali pocket watch?
